The program is aimed at promoting and encouraging entrepreneurial culture and mindset amongst the younger generation. At the end of the program, each student should be able to come up with a realistic business set up, in form of a business plan. The key indicators are; innovative idea, practical and thoughtful business strategy, and impact on humanity.
At the start of the program, students are handed a coursework which require students to develop a realistic business plan. Students must follow the given template for the course work(The project,The market, The management, The finances). Note although students are to work with practicing business owners, the sutdents must apply the studied theoretical concepts to the course work to demostrate clear understanding to the concepts studied during the seminers and the training sessions. The submitted business plan is presented by the students and assessed by both the program administrators and invited external resource persons. The best business idea/plan is recognised by University of Bradford Business school UK, in form of an award.